So let's dive right into what Instagram Highlights are, the benefits of creating Highlights, and how you can better engage your followers with the help of your Highlights! What are Instagram Highlights? Much like your Instagram Stories, it is highly beneficial to take the time to plan and proactively consider what highlights you want to keep on your profile and how you want it to look. Instagram Highlights are a fantastic way of representing your company to everybody who visits your profile. Your Instagram profile's highlights are strategically placed, making them ideal for guiding new visitors toward learning more about your business. With the help of Instagram Highlights, you can keep and organize your Stories on your account so that prospective and existing followers can access them even after the initial 24 hours have passed. Whenever you need to keep a Story permanently y our Instagram Stories Highlights will be relevant and necessary in this context.

However, Stories only last for 24 hours, and it involves a great deal of effort to produce something that will only be seen briefly. Instagram Stories are an excellent way for brands to market themselves and spread the word about their products. Instagram Highlights are analogous to Stories, with the exception that they remain linked to your profile until you decide to delete them. Additionally, according to data on Instagram story views, 59% of Millennial consumers watch Instagram stories. In fact, 70% of Gen Z watch Instagram stories. Instagram users post a staggering volume of images and videos as well as frequently exchange direct messages.

With a little more than a billion active users worldwide, Instagram is without a doubt one of the most widely used video and photo-sharing programs worldwide. It immediately appeared to be quite popular with consumers, boasting 200 million daily active visitors as soon as April 2017. Instagram Stories is a feature that allows users to upload images and video clips that disappear after 24 hours.

Instagram story viewer highlights